Description
Less than half of women in Alberta aged 45–50 were getting mammograms, compared to 84% of those aged 50–74. So, to speak to this specific group of women about early screening, we transformed the core memories of the entire generation into an endless collection of addictive puzzles inside the very things we were attempting to protect—boobs.
This professional campaign titled 'Venn Mammograms' was published in Canada in September, 2025. It was created for the brands: Alberta Cancer Foundation and Alberta Society of Radiologists, by ad agency: Berlin. This Integrated medium campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted 1 day ago.
Credits
Agency: Berlin
Creative Director: Pierre Chan
Art Director: Shannon Glassford
Copywriter: Cam Spires
Designer: Shannon Glassford, Matthew Brownoff
Producer: Nikki Howell
Director of Client Services: Kelby Zdrill
Account Supervisor: Heather Roy
Account Coordinator: Devyn Pierog
Public Affairs Senior Manager: Evhan Hinz
Audio Engineer: Craig Warrian
Audio Production: Wave Productions
