New campaign for Daisy Cottage Cheese is all about shared experiences
Description
A new campaign from longtime agency of record Blue Chip brings Daisy Cottage Cheese into shared experiences while refreshing the jingle that has made the brand cultural shorthand.
Instead of static scenes where people quietly eat cottage cheese, the new commercials feature playfulness and connection over food. The work also refreshes one of advertising’s most recognizable audio assets. The iconic jingle—originally created by Blue Chip seven years ago—returns with an updated tempo and new lyrics highlighting how Daisy Cottage Cheese brings out the best in you, while preserving a fan-favorite line: “Only Daisy Cottage Cheese Will Do.”
This professional campaign titled 'Unlocking the best in me' was published in United States in January, 2026. It was created for the brand: Daisy Cottage Cheese, by ad agency: Blue Chip. This Digital and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Advertising Agency: Blue Chip, Chicago, IL
Production Company: Anonymous Content, Los Angeles, CA
Director: Jason Koenig
Executive Creative Director: Joel Walker
Creative Director: Darick Maasen
Executive Producer: Debbie Heagy
Vice President, Account Management: Kate Hearn
Associate Director, Account Management: Jaimie Scott
Daisy Brand President: Ben Sokolsky
Daisy Brand Marketing & Consumer Insights Director: Erik Christensen
Daisy Brand Marketing Services Manager: Kellie Watson
Daisy Brand Brand Manager: Jennifer Hanger
Daisy Brand Marketing Lead: Ivan Alvarado
