ADVERTISING

Lighthouse Learning

Fill Your Cup

Agency: Pixelfox

Description

Awareness regarding mental health is needed now more than ever. Even though this is the case, it ever so often happens that these disorders are hidden in plain sight.
More often than not, a person going through it goes unnoticed around us. It’s time to shed some light on it by turning the gaze inwards—on the most important person in our lives. We go through various relationships throughout life. But the longest relationship we have is not with our parents or our siblings. It is with ourselves. We are the protagonists in our lives, and it often happens that we go through life without taking care of ourselves.

We changed the narrative this Mental Health Day. You cannot help someone before you help yourself first. You cannot pour from an empty cup. Banking on this, we create a campaign on self-love, asking everyone to celebrate themselves and the little joys of life.

This professional campaign titled 'Fill Your Cup' was published in India in October, 2024. It was created for the brand: Lighthouse Learning, by ad agency: Pixelfox. This Digital and Film media campaign is related to the Education and Health industries and contains 2 media assets. It was submitted about 2 months ago by Co-Founder: Amit Damani of Pixelfox.

Credits

Client: Lighthouse Learning
Corporate Marketing Manager (Lighthouse Learning): Alina Stanley
Advertising Agency: Pixelfox, Mumbai, India
Sr. Creative Director: Sunneith Revankar
Associate Creative Director (Copy): Radhika Damani
Copywriter: Gayathri Sowmya Pillai
Creative Producer: Vishal Chavan
Art Director: Kunal Vakhariya
Senior Animator: Suraj Soni
Video Editor: Gourav Tiwari
Grade and DI: Asish Padhy
Animators: Swapnil Gore, Manasi Sutar
Junior Designer: Mayur Palkar
Sr. Business Growth & Production Executive: Tanisha Jain
Sr. Client Servicing Executive: Rajeev Ahir
Social Media Executive: Rashi Khosla

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