THE UNITED STATES OF GILEAD
Schools: Syracuse University • S.I. Newhouse School of Public Communication
Dystopia is Already Here Print Ads: The United States is eerily becoming a dystopia, just like Gilead.
Dystopia is Already Here Print Ads: The United States is eerily becoming a dystopia, just like Gilead.
Dystopia is Already Here Print Ads: The United States is eerily becoming a dystopia, just like Gilead.
Dystopia is Already Here Outdoor Posters: See for yourself how the world we’re in is becoming a dystopia
Dystopia is Already Here Outdoor Posters: See for yourself how the world we’re in is becoming a dystopia
Dystopia is Already Here Outdoor Posters: See for yourself how the world we’re in is becoming a dystopia
Dystopia is Everywhere AR Filter: Point our ‘Dystopia is Everywhere’ AR filter at the Washington Monument, and see it transform into the Republic of Gilead.
Dystopia is Everywhere AR Filter: Point our ‘Dystopia is Everywhere’ AR filter at the Washington Monument, and see it transform into the Republic of Gilead.
Use our “Cursed be The Controlled” condoms as an act of defiance. Use the U.S. version.
Use our “Cursed be The Controlled” condoms as an act of defiance. Gilead version.
Use our “Cursed be The Controlled” condoms as an act of defiance.
Description
Challenge from the Brief: How can you provocatively advertise The Handmaid’s Tale?
Target Audience: The Handmaid’s Tale fans
Problem: Many people don’t realize how alarming current laws suppressing women have become.
Insight: People dismiss comparisons between our society and dystopian stories, believing such scenarios are impossible in our progressive world.
Solution: The United States is becoming a dystopia, just like Gilead. (Dystopian stories are more than just stories; they’re warnings based on truths from our society.)
This student campaign titled 'THE UNITED STATES OF GILEAD ' was published in United States in December, 2024. It was created for the brand: Hulu, by ad schools: S.I. Newhouse School of Public Communication and Syracuse University. This Design, Integrated, and Print media campaign is related to the TV and Streaming Promos industry and contains 12 media assets. It was submitted 25 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Destiny Erazo
Copywriter: Molly Egan
Instructor: Mel White
Voiceover artist: Hanna LeBerge
