The Perfect Mother | Mother's Day 2023

Lighthouse Learning Group is an Early Childhood & K12 education parent company. The Group Company is one of the pioneers in the Education industry that prioritizes ‘Learning Beyond Books’

For Mother’s Day in 2023, like most other brands out there, Lighthouse Learning Group wanted to put together a Social Media campaign that held a strong message.

While scouring through the wide-vast Internet, they realized that there are a lot of materials (books and articles) that tried to guide Young Mothers into being a Good/Ideal/Perfect Mother, along with the infinite other superlatives that fit the cause. But, nowhere was it defined who is a ‘Perfect Mother’.

It was a campaign that was bound to fail, as there can’t be any specific definition to a Human Being, especially one that holds so many sentimental value.