The visuals of that new INfluencia campaign use paraeidolia, a process of illusion, to immerse us in the soul of this abandoned spirit. The interior of an abandoned house is a symbol of this. Confusing images, because each room gives the strange impression of entering an empty soul. Two windows become the illustration of an inert gaze. Unoccupied, the gaze reflects wandering. The one we don't want to face. The one we're afraid of. A puddle or a degraded wooden plank is reminiscent of blissful mouths. The whole describes a frozen portrait. The one who has disconnected from the present and will not face the future.
This professional campaign titled 'Fighting the Decay of the Mind' was published in France in January, 2019. It was created for the brand: INfluencia, by ad agency: Gloryparis. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: Gloryparis, Paris, France
Creative Directors: Hugues Pinguet, Arnaud Le Bacquer
Art Director: Gabriel Bonnefond
Copywriter: Damien Bazile