Feel The New MecVibe

Agency: DDB Romania

The announcing video

One of the winners’ story

The winners announcement:


For its second year of being present at the UNTOLD festival held in Cluj Napoca, McDonald's Romania decided to take a unique approach and empower the youth in the music industry, by providing a launching pad to upcoming young artists. This special project aims to emphasise McDonald's commitment to supporting the new generation and further solidify its position as a welcoming place for all young people.

In collaboration with DJ DARK, a renowned local DJ, McDonald’s Romania embarked on a search to discover the most promising up-and-coming DJs and provided them with the opportunity to perform on one of UNTOLD's highly acclaimed stages: The Tram Stage.

This professional campaign titled 'Feel The New MecVibe' was published in Romania in August, 2023. It was created for the brand: McDonald's, by ad agency: DDB Romania. This Digital, Experiential, and Integrated media campaign is related to the Food industry and contains 4 media assets. It was submitted 4 months ago.


DDB Romania
Executive Creative Director: Roxana Nita
Senior Copywriter: Alexandru Iliescu
Senior Copywriter: Alexandra Jitarel
Senior Art Director: Ana Tanasa
Senior Art Director: Teodor Minea
Graphic Designer: Dragos Apostol
Graphic Designer: Teodora Botezatu
Account Director: Georgiana Rotaru
Senior Account Manager: Carmen Raduta
Account Manager: Dana Popescu
Strategy Director: Ioana Dobrinescu

McDonald’s Romania
Managing Director: Paul Dragan
Marketing Director: Irina Angelescu
Marketing Manager: Alexandra Todirica
Senior Marketing Coordinator: Ioana Bibita
Digital Marketing Manager: Cosmina Tapliuc

Tribal Romania: Emilian Urucu, Social Media Manager; Luana-Mali Roman, Social Media Director; Irina Blansek, Copywriter; Cezar Iliescu, Art Director; Simina Dima, Creative & Managing Director; Bianca Stan, Account Manager; Ninelly Popovici, Account Executive; Ruxandra Popescu, Account Director; Denisa Dumitrescu, Web Developer Director; Sorin Paraschiv, Web Developer

Supporting partners: Field Star, One Night Gallery, H3


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