ThankQ Pet Food

Pets Anonymous

Agency: DDB Romania


Our pets know a side of us we never show to anyone else. It’s the side that comes to light when we are cuddling them like there’s no tomorrow. It’s the pampering we offer them, the baby talk we use, the secret names we call them, the love and affection we give. But how does this extreme pampering look from our pets’ perspective?

To promote the new Thank’Q cat food SKUs, we showed what happens when our pets are alone at home – they gather for a support group, taking turns talking about the extreme cuddling episodes their parents put them through. Why do they take it? Because they love their humans back and because Thank’Q kibbles make up for all the cuddling and baby talk.

This professional campaign titled 'Pets Anonymous' was published in Romania in October, 2023. It was created for the brand: ThankQ Pet Food, by ad agency: DDB Romania. This Film medium campaign is related to the Pets industry and contains 1 media asset. It was submitted 4 months ago.


DDB Romania:
Roxana Nita – Executive Creative Director
Maria Cristina Matei – Senior Copywriter
Cosmin Voicu – Copywriter
Ioana Gheata – Senior Art Director
Andrei Ilincaru – Graphic Designer
Roxana Țâmpău – Managing Director
Karina Condei – Strategic Planner

Georgiana Gheorghiu – Marketing Manager
Daiana Balaji – Co-owner


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