Description
A Christmas bauble shaped like testicles becomes the visual trigger for a blunt reminder about early detection. The copy reframes a classic festive jingle into a sharp nudge toward regular self-checks, using seasonal familiarity to disarm the viewer before delivering a health message with zero ambiguity. The piece relies on visual shock, wordplay, and cultural recall to drive awareness around testicular cancer and the urgency of spotting a lump before it’s too late, closing with a simple campaign hashtag to anchor the call for preventive action.
This student campaign titled 'Feel the Bells' was published in United Kingdom in November, 2025. It was created for the brand: Cahonas, by ad school: One Minute Briefs. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 8 days ago by Copywriter: Arun Anoop.
Credits
Copywriter: Arun Anoop
Art: Arun Anoop