Description
White Energy is the first initiative that transforms a stadium’s emotion into real energy. During Liga de Quito’s Noche Blanca, we captured the fans’ chants and vibrations, converted them into clean kWh, and stored them in four Chery EQ7 vehicles. With that energy, we lit up the stadium for the first time in history.
This professional campaign titled 'White Energy' was published in Ecuador in January, 2025. It was created for the brand: Chery, by ad agency: Norlop VML Ecuador. This Ambient, Digital, and Experiential media campaign is related to the Automotive and Personal Transportation industry and contains 6 media assets. It was submitted 29 days ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá | Francisco Solá
General Manager: Rafael Ordóñez
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Karina Ron
Copywriter: Doménica Larrea | Andrés Carrión
Art Directors: Juan Ordóñez | Lesslie Alcívar
Graphic Design: Daniel Orcés | Roberto Guevara | Alex Guamán
Animators: Madelein Gálvez
Production: Mayra Aguilar
Account Supervisor Executive: María José Vargas
Account Executive: Cristina Freire | Paullette Arce
CEO, Corporación Maresa: Santiago Castro
Chery Ecuador Manager: Andrés Cadena
Chery Ecuador Marketing Manager: Christian Cazar
Chery Ecuador Marketing Coordinator: Camila Ron
