This lingerie campaign goes against the category norms because Playful Promises is for women who choose not to fit into pre-defined boxes. This campaign aims to empower women and echo their playful personalities in a way that's true to the experience of wearing lingerie, rather than serving up the same old tired performative tropes.
This professional campaign titled 'Feel playful, even when you shouldn't' was published in United Kingdom in April, 2021. It was created for the brand: Playful Promises, by ad agency: The Gate Worldwide. This Integrated medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 1 year ago by CEO: Jamie Elliott of The Gate.
Advertising Agency: The Gate, London, United Kingdom of Great Britain and Northern Ireland