Fearless Optimism

School: Miami Ad School


Sonnet is an optimistic insurance company. It's young, it's fresh, and it wants to start a different conversation with their clients –one that's not based on their fears, but rather on helping them fulfill their dreams. That's why we created a print campaign that encourages people to keep dreaming like they did when they were kids.
As a kid, you would go on the most thrilling adventures without worrying about it. Even if a dragon sets on fire your castle, or a martian crashes your rocket, you don’t need to fear the consequences because Sonnet has your back.

This student campaign titled 'Fearless Optimism' was published in Spain in March, 2018. It was created for the brand: Sonnet, by ad school: Miami Ad School. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: Miami Ad School, Madrid, Spain / Miami Ad School, Berlin, Germany
Art Director / Illustrator: Juan González Miralles de Imperial
Art Director: Gonçalo Lopes Gameiro
Copywriter: Paula Gete-Alonso Tejedor
Professor: Emanuel Vinkler

Geico Insurance


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