Description
What if the best way to sell groceries was to remind people why they shouldn’t send their husbands to the store?
For our campaign in Pakistan, we turned a familiar family joke into a relatable way to introduce inDrive’s grocery delivery service.
We didn’t just introduce a new service. We helped create a new habit.
Watch the 2025 case video to see how a simple cultural insight turned into real business impact.
This professional campaign titled 'Fast delivery and fair deals' was published in Pakistan in October, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 1 hour ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Mobility Lead - Natalia Nikiforenko
Marketing Growth Businesses - Olga Elizarova
Brand Lead - Daria Agafonov
Brand Project Manager - Katerina Seliverstova
Darkstores Business Lead - Marina Fochtberger
Media Marketing Manager - Olga Golubok
inlab team:
Director of inlab - Mikhail Naliukhin
Creative Team Lead APAC – Adrian Ho
Creative Team APAC - Deepthi Shetty Reno Stefan Osama Bin Khalid Liyana Zolkiffli
Marketing Communications Team Lead - Maria Lebetskaya
Marketing Communications Manager – Andrei Samsonov
Video Production Team Lead - Lana Lee
Video Producer – Olesya Mironova
Web Production Team Lead – Ivan Loktev
Digital Design Team – Simon Bogdanov Ruslan Iulaev
Production Company – Jazz Productions
