Description
What happens when you take a beloved Ramadan tradition and give it a new meaning?
We turned “Wahawy Ya Wahawy” into a story of freedom of choice — bringing together music, culture, AI and human craft.
See the idea, the craft and the results in the case video.
This professional campaign titled 'Fanous Ride - Case video' was published in Egypt in September, 2026. It was created for the brand: inDrive, by ad agency: inlab. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 3 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Team — Anna Migal, Natalya Sherstneva, Anastasia Kubakhova, Sara Abuelkheir
Brand Team — Daria Agafonov
Media Team — Seif-Allah Mahmoud, Anastasia Barbashova
inlab team:
Director of inlab - Mikhail Naliukhin
Creative Team — Eugene Gavrilchenko, Olga Travina, Irina Shamgunova, MARWAN MAGDY
Marcom Team — Sanaaya Ivanova, Maria Lebetskaya
Production Team — Akerke Damenova, Lana Lee, Maxim Lyapin
Director — Dmitry Kovalev
