F1 Activation
Description
Liquid I.V.® returns as the Functional Hydration Partner of the Formula 1® Heineken® Las Vegas Grand Prix, delivering high-performance hydration and exciting brand activations to fans.
Building on its second year of partnership, Liquid I.V.® turned up the heat at one of the most dynamic global sporting events of the year with immersive on-site activations, as well as hosting Ayan Broomfield and Ayan’s Aces, which includes influencers like Jordyn Woods and Ming Lee Simmons.
F1 Activation Highlights:
Hydra Compound: Guests tested their precision in the Pit Stop Challenge, competed with reaction times at the HydraKit Challenge touchscreen, and enjoyed custom hydration mocktails at Liquid I.V.’s high-octane Hydration Bar.
Factory Proof Paddock: This sleek hydration lab brought fans up close with Liquid I.V.’s exclusive blacklight-revealed winning formula, paired with signature cold and hot hydration mocktails.
This professional campaign titled 'F1 Activation' was published in United States in November, 2025. It was created for the brand: Liquid I.V., . This Experiential and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 6 media assets. It was submitted 2 months ago.
