Description
“Excuses” turns common justifications into powerful visual statements against domestic violence. Through striking metaphors, the campaign exposes the truth behind familiar lies - doors don’t break noses, stairs don’t cut lips, and furniture doesn’t leave bruises. Rendered in black and white with sharp red accents symbolizing pain and urgency, the artwork merges empathy with impact. More than an ad campaign, “Excuses” is a wake-up call, reminding us that violence hides behind words, and silence keeps it alive.
This professional campaign titled 'Excuses' was published in Brazil in October, 2025. It was created for the brand: Hospital Evangélico Cachoeiro de Itapemirim, by ad agency: Prósper Comunicação. This Design, Digital, and Print media campaign is related to the Education and Health industries and contains 3 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: Prósper Comunicação
CEO: Rimaldo de Sá
Executive Director: Fernando Lisboa
Creative Director: Rodrigo Vasconcelos
Account Management: Karla Milene
Copywriter: Daniel Galvão
Art Director and Illustrator: Daniel Galvão
Media: Kaylla Bottoni
Approval: Denise Vieira / Wagner Medeiros
