RIOgaleão was the official airport for Rock in Rio - the world's biggest music festival. It was there where the show's big stars disembarked. But, for us, the main stars are the fans in the crowd. That's why, to honor those who went to Rock in Rio by way of our airport, we gave them a spectacular surprise: each passenger was greeted like a true rock star. We built a stage, installed the lights, had a band on the side playing and even fans screaming wildly. Every passenger gave a show upon arrival. Because, for RIOgaleão, every passenger is a rock star.
This professional campaign titled 'Every Passenger is a Rock Star' was published in Brazil in October, 2017. It was created for the brand: RIOgaleão, by ad agency: Geometry Global. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Geometry Global, Rio de Janeiro, Brazil
Creative Director: Ricardo Leme Lopes
Creative Team: Alexei Potemkin, Bernardo Medina, Daniel Souza, Fábio Maia, Felipe Gaúcho, João Pedro Soares, Leo Mangiavacchi, Max Targanski, William Waters
Account Team: Leticia Arslanian, Mirna Abaurre, Gabriela Zampirolli, Juliana Viola
Planning Team: Lorena Castellan, Juliana Barreto
Production Team: Laura Marques, Lydia Salgado
Film Producer: Fabio Brasil
Client Approval: Uyara Assis, Ana Paula Lopes, Maria Elisa Ferreira, Thais Monteiro