On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness.
This professional campaign titled 'Changing Destinies' was published in Brazil in March, 2017. It was created for the brand: RIOgaleão, by ad agency: Agencia3. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Agência3, Rio de Janeiro, Brazil
Creative Director: Fábio Onofre
Creative Vice-President: Paulo Castro
Vice-president of Strategy: Eduardo Barbato
Art Director: Marcelo de Holanda
Copywriter: Thiago Moreno
Creative Assistant: Lucas Afonso
Film Production: Movie Machine
Sound Production: Nova Onda Studios