ADVERTISING

Bodyright

Bodyright

Agency: TBWA\New Zealand

Description

Global initiative Bodyright, from TBWA\New Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with ‘March Unfiltered’. The new campaign, which consists of a week of active support between March 28th and April 3rd, encourages brands, influencers, and advertisers of all types to flood their feeds only with authentic images that remain unfiltered and unretouched.

This professional campaign titled 'Bodyright' was published in New Zealand in March, 2022. It was created for the brand: Bodyright, by ad agency: TBWA\New Zealand. This Integrated medium campaign is related to the Beauty and Health industries and contains 3 media assets. It was submitted 6 months ago.

Credits

Agency: TBWA\NZ
CCO: Shane Bradnick
Creative Director: Wiktor Skoog
CEO: Catherine Harris
Head of Design: Mike Davidson
Creative: Poh Leongkok
Junior Creative: Alyssa Yeoman
Junior Creative: Simon Watts
Producer: Jodi Hari
Producer: Tom Colbeck
Business Director: Briar Kensington
Business Director: Ruth Coulson
Eleven PR
Group Business Director: Ian Benet
Business Manager: Helena Nuich
Social: Lydia Campbell-Robinson
Digital Arts Network
General Manager: David Parkinson
Director of Operations: Katie Oliver
Project Manager: Rachel Dinh
Production Company: Good Oil
Director: Josiah Watson
DOP: Jake Munro
Executive Producer: Andrew Mclean
Managing Director: George Mackenzie
Colourist: Matic Prusnick
VFX: Richard Borg
Composition & Sound: Cam Ballentine
Photography: Troy Goodall

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