Be safe, be late

Agency: Grey


Volvo Belgium makes a general appeal to allow all Belgian drivers to be late for work on the first day of school. This is how the brand wants to offer Belgian parents a less chaotic morning rush. The ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety conducted by Vias institute, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents.

This professional campaign titled 'Be safe, be late' was published in Belgium in September, 2020. It was created for the brand: Volvo, by ad agency: Grey. This Integrated medium campaign is related to the Automotive and Public Interest industries and contains 6 media assets. It was submitted over 3 years ago.


Advertising Agency: FamousGrey, Belgium
Creative Director: Peter Ampe
Creative team: Yana Gestels, Zoe De Priester
Account team: Olivia Naudts, Matthias Roose, Klaartje Vanmulders
Strategic Planner : Floris Adriaenssens
Production Director: Charlotte Bodson
RTV Producer: Marie Libouton
Production photography : Bounce Rocks
Executive Producer : Roxane Lemaire
Producer : Lauranne Crahay
Photographer: Frieke Janssens
Post-production: FamousGrey Productions
Editor: Sven Vanhee, Jasper De Ryck
Post-producer: Sara De Grave
Soundstudio: FamousGrey Productions
Web team: Nele Boets, Stijn Swinnen, Kaspar Verstraete
DTP: Anne-Sophie Tonnelier
PR agency: Famous Relations
PR team: Kathy Van Looy, Déborah De Klerck, Astrid Mattelaer
Media agency: Mindshare
Media contact: Charlotte Massa

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