Every classic deserves a new version

Agency: Abajur Propaganda


As much as wine is the most traditional alcoholic beverage, that doesn't mean its packaging should remain the same throughout history. Collina is sold in bottles for decades, but it's time to update this story.

This professional campaign titled 'Every classic deserves a new version' was published in Brazil in January, 2021. It was created for the brand: Collina, by ad agency: Abajur Propaganda. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted almost 3 years ago by Creative Director: André Zambam of Abajur Propaganda.


Advertising Agency: Abajur, Porto Alegre, Brazil

General Motors


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