Even captcha knows

Agency: lima

Even captcha knows


In Israel 2023 when politics tends to the conservative right, we were looking for a way to convey a strong message in the pride month and still - connect to the content world of the eset antivirus brand.

We created a connection between the content world of online safety and a strong message that appeals to the rising conservative audience.

The idea:
We will take the captcha way to identify that we are "not robots" (for example - identify the photos with the traffic lights), and join the pride month.

Identify all the pictures that show a family.

This professional campaign titled 'Even captcha knows' was published in Israel in June, 2023. It was created for the brand: eset, by ad agency: lima. This Content and Digital media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 4 months ago by ceo: lee malach of lima digital.


Advertising Agency: lima
agency: lima digital, israel
creative manager: nir petel
Copywriter: ido moyal


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