Even captcha knows
Description
In Israel 2023 when politics tends to the conservative right, we were looking for a way to convey a strong message in the pride month and still - connect to the content world of the eset antivirus brand.
We created a connection between the content world of online safety and a strong message that appeals to the rising conservative audience.
The idea:
We will take the captcha way to identify that we are "not robots" (for example - identify the photos with the traffic lights), and join the pride month.
Identify all the pictures that show a family.
This professional campaign titled 'Even captcha knows' was published in Israel in June, 2023. It was created for the brand: eset, by ad agency: lima. This Content and Digital media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 4 months ago by ceo: lee malach of lima digital.
Credits
Advertising Agency: lima
agency: lima digital, israel
creative manager: nir petel
Copywriter: ido moyal
