ADVERTISING

Netflix

Don't Share Your Password

Agency: To Cut A Long Story Short

Description

It has become a prevalent trend among individuals to engage in the sharing of Netflix credentials with one another, resulting in significant financial losses for the streaming service. This practice of sharing login information has gained popularity over time, with people readily exchanging their account details, including usernames and passwords, in order to grant unauthorized access to others. Such actions undermine the business model of Netflix, as it relies on subscription fees to sustain its operations and provide high-quality content to its subscribers. Recent statistics indicate that a substantial portion of Netflix's user base consists of individuals who access the service through shared credentials, which directly impacts the company's revenue streams.

This professional campaign titled 'Don't Share Your Password' was published in Egypt in June, 2023. It was created for the brand: Netflix, by ad agency: To Cut A Long Story Short. This Content and Print media campaign is related to the Agency Self-Promo, Media, and Movies industries and contains 1 media asset. It was submitted about 1 year ago by Common Sense and Coffee Maker: Nader Emad Anbar.

Credits

Creative Director: Nader Emad Anbar

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