Wired Italy


Agency: TBWA Italy



Wired Italia and TBWA\Italia have hacked the reviews of hundreds of products and online activities (on Amazon, Tripadvisor, Google and others) try to inform and give greater awareness to Italian voters, called to vote this weekend to elect candidates for the European Parliament. Thousands of election-themed articles have been written in recent weeks, but very few have been read. According to a Censis* report, in fact, in recent years Italians have become more distant than ever from political news.

At the same time, according to some researches**, 99.75% of consumers read dozens of reviews every day before purchasing a product or choosing an activity to carry out or a location to visit.

So, at a time when disaffection with news can determine the future of Europe, Wired Italia and TBWA\Italia have decided to bring information where people read most: among reviews.

This professional campaign titled 'EUreviews' was published in Italy in June, 2024. It was created for the brand: Wired Italy, by ad agency: TBWA Italy. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted 3 days ago.


Advertising Agency: TBWA\Italia
Chief Creative Officer: Mirco Pagano
Creative Directors: Frank Guarini e Vittoria Apicella
Art Director: Luca Attanasio
Copywriter: Debora Crestale
Chief Strategy Officer: Michael Arpini
Head of Innovation: Luca Lilla
Junior Planner: Leonardo Chiarappa, Federico Ferraris, Sarah Corleta

William Barrett...


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