To celebrate LGBTQIA+ pride, the specialty coffee label created and minted the first non-fungible token exclusively intended to honor the cause. The NFT is a digital collectible, a special type of cryptographic token in blockchain that represents something absolutely unique, exclusive and valuable. People can bid to help: On 06.28.2021, the amount raised will be donated via blockchain, in a totally transparent and traceable way, to an worldwide organization fighting for LGBTQIA rights. And the happy new NFT owner will receive his unique token in a Ethereum digital wallet.

This professional campaign titled '#EternalPride' was published in Brazil in June, 2020. It was created for the brand:, by ad agency: This Digital medium campaign is related to the Public Interest, NGO and Soft Drinks industries and contains 2 media assets. It was submitted over 3 years ago by Creative Director/Creative Technologist: André Pupo of non-fungible agency.


Advertising Agency:
Creative Director: André Pupo
Creative Technologist: André Pupo
Copywriter: Mari Queiroz
Copywriter: André Pupo
Art Director: André Pupo
Art Director: Mari Queiroz
Blockchain Strategist: André Pupo
Trend Forecaster: Mari Queiroz
Creative Planner: Mari Queiroz, André Pupo
Extra Video Footage:


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