ADVERTISING

videogame.cafe

#EternalPride

Agency: non.fungible.agency

Description

To celebrate LGBTQIA+ pride, the videogame.cafe specialty coffee label created and minted the first non-fungible token exclusively intended to honor the cause. The NFT is a digital collectible, a special type of cryptographic token in blockchain that represents something absolutely unique, exclusive and valuable. People can bid to help: On 06.28.2021, the amount raised will be donated via blockchain, in a totally transparent and traceable way, to an worldwide organization fighting for LGBTQIA rights. And the happy new NFT owner will receive his unique token in a Ethereum digital wallet.

This professional campaign titled '#EternalPride' was published in Brazil in June, 2020. It was created for the brand: videogame.cafe, by ad agency: non.fungible.agency. This Digital medium campaign is related to the Non-Alcoholic Drinks and Public Interest, NGO industries and contains 2 media assets. It was submitted almost 2 years ago by Creative Director/Creative Technologist: André Pupo of non-fungible agency.

Credits

Advertising Agency: non.fungible.agency
Creative Director: André Pupo
Creative Technologist: André Pupo
Copywriter: Mari Queiroz
Copywriter: André Pupo
Art Director: André Pupo
Art Director: Mari Queiroz
Blockchain Strategist: André Pupo
Trend Forecaster: Mari Queiroz
Creative Planner: Mari Queiroz, André Pupo
Extra Video Footage: Videezy.com

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