Esta plaza podría ser tuya

Parking in Madrid can be a real nightmare: traffic here, traffic there, traffic jams everywhere… And as if that weren’t enough, if you do manage to find a parking spot, you’ll have to pay for it, since all parking spaces in central Madrid are part of the regulated parking system.

However, if you own a 100% electric car with a Zero Emissions (0) sticker, you can park for free, with no time limit, in all these spaces. A benefit introduced years ago by Madrid City Council to encourage the use of electric vehicles.

And that’s how this idea was born. Because if you drive an electric car, it’s as if every parking space in the city were yours.

We decided to share this great news with everyone through a street guerrilla marketing campaign. We intervened in parking spaces across central Madrid with graffiti announcing: “This parking space could be yours thanks to the Kia EV2,” turning them into our very own EV2 campaign.