Airport
Secret Snack Stash Hoodie
Concert
Product
Sport
Description
What happens when a 35g snack pack rewrites the rules of event security and airline carry-on fees? You don’t just get branded merch. You get the Ocean Spray Craisins 'Secret Snack Stash Hoodie’. To celebrate the arrival of Ocean Spray’s new dessert-inspired Craisins range (Cinnamon Churros, Chocolate Orange and Apple Crumble), we set out to tackle a universal, high-friction cultural truth: restrictive venue bag checks, endless security lines, and exorbitant carry-on charges.
The solution?
We engineered a bespoke piece of high-utility streetwear designed specifically to circumvent the bag queue altogether. Featuring custom-built compartments tailored for Craisins pouches - alongside covert storage for phones, passports, chargers, tablets, tickets and more - the hoodie turns everyday snacking into a seamless, hands-free utility for concerts, festivals and travel.
This professional campaign titled 'Secret Snack Stash Hoodie' was published in Australia in October, 2026. It was created for the brand: Ocean Spray, by ad agency: The Reactor. This Experiential medium campaign is related to the Candy, Snacks industry and contains 6 media assets. It was submitted about 9 hours ago.
Credits
Advertising Agency: The Reactor
Client: Elissa Booth
Executive Creative Director: Nick Brown
Head of Strategy: Angus Smallwood
Art Director: Beck Maher
Photographer: Matt Thomas
Production Director: Lauren Napthine
Clothing Designer/Tailor: Jill Johanson
Media: Elise Hedley Dale
