Essential to Save

School: Redhook School


Named "Essential to Save," this student campaign aims to draw attention to an important issue, which is blood donation, but through an approach that subverts traditional advertising pieces typically created for donation campaigns. The idea is inspired by luxury bags advertisements, referecing blood bags as being ESSENTIAL to save lives.

This student campaign titled 'Essential to Save' was published in Brazil in February, 2024. It was created by ad school: Redhook School. This Print medium campaign is related to the Health industry and contains 4 media assets. It was submitted 23 days ago.


Advertising Agency (School): Redhook School
Art Director: Bruna Moraes
Copywriter: Davi de Paula


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