To ensure that the issue of abuse and mistreatment of children in shelters was not forgotten by Panamanians, we created Esperanza, a candle with the dimensions and shape of an 8 year old girl, which was lit on September 1st and traveled through different parts of Panama City while it burned. As the candle melted down, it was a strong and emotional illustration of how a children's dreams fade when he or she is raped or abused. Esperanza was holding a teddy bear and next to it was a cardboard sign with a crayon that read: Don'tForgetAboutUsTheChildren.

This professional campaign titled 'Esperanza' was published in Panama in May, 2022. It was created for the brand: Fundación Unidos por La Niñez, by ad agency: Independiente. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 2 years ago by Creative Director: Dennis de Ycaza of Independiente Panama.


Advertising Agency : Independiente Panamá
Creative Director: Jonathan Lasso
Creative Director: Dennis De Ycaza
Art Director: Luis Alvarado
Art Director: Dalys Burnes
Production Company: Demencia Film, Panamá


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