Today I come to tell all of you that being part of the team is not just about the starting 11, it's the attitude of an entire country that doesn't just watch from the sidelines. The national team's jersey is worn by those who open their business before dawn, who cross the city from end to end because they know there are plays where you can't be late. And by those who know that the most important matches are often decided in extra time. For what's coming, I want all Panamanians ready. I want the more than 4 million of you as part of the team. I want you to live it as starters, playing for the country. You keep giving it your all on the field, because BAC takes care of the bench. Let's go, let's go. BAC. Official bank of the national team. Let's go, let's go, Panama.
We are all starters
You're a starter
Description
The 90 minutes that a match lasts, the protagonists are the 11 starters on the field. But for the rest of the time, there are other starters who sweat the jersey daily: all Panamanians.
For BAC, being the official bank of the national team meant going beyond sponsorship. For this, we created a 360 campaign that connects the bank's role in the cultural and emotional field with the effort of millions in their day-to-day lives.
This professional campaign titled 'Eres Titular' was published in Panama in January, 2026. It was created for the brand: BAC, by ad agency: Star5. This 360° medium campaign is related to the Finance and Sports industries and contains 3 media assets. It was submitted about 15 hours ago.
Credits
Advertising Agency: Star5 Ogilvy, Panamá.
Production Company: VFX, Panamá.
CEO: Gabriel Barletta
Chief of Staff: Roberto Pérez
Executive VP: Mónica Urrutia
General Creative Director: Camilo Garzón Rengifo
Creative Director: Sergio Gallego
Copywriter: Carlos Rodríguez
Art Director: Yasmira Acosta
Graphic Designer / Retoucher: Juan Ramea
Graphic Designer / Retoucher: Enrique Domínguez
Graphic Designer: Liane Valdés
Graphic Designer: Alice Peterhans
Production: VFX
Head of Production: Regina Barletta
Executive Producer: Nicolas Janson
Director: Martín Piñeiro
DP: Andrés González
Photography: Federico Galbraith
