People come to McDonald's with an appetite. Not only for food, but also for work.
People come to McDonald's with an appetite. Not only for food, but also for work.
People come to McDonald's with an appetite. Not only for food, but also for work.
People come to McDonald's with an appetite. Not only for food, but also for work.
Description
The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.
This professional campaign titled 'Employer Brand Campaign' was published in Greece in May, 2022. It was created for the brand: McDonald's, by ad agency: DDB Athens. This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted almost 2 years ago by Account Supervisor: Chrysa Antonopoulou of DDB Athens.
Credits
Advertising Agency: DDB Athens, Athens, Greece
Executive Creative Director: Costas Vanis
Group Creative Director: Manolo Kapidis
Creative Directors: Dimitris Evagelou, Ioanna Deimezi
Art Directors: Dimitris Evagelou, Aggeliki Mastoraki
Copywriters: Ioanna Deimezi, Christina Theodorou
Production Company: STEFI Productions
Director: Kimino
Photography: Math Studio
