Make Them Look

Agency: Chemistry


The “Make Them Look” campaign, is a return to Lids streetwear roots by highlighting five emerging Atlanta-based creators – stylist and designer Charlie Chuck, sneaker enthusiast Kayla G., digital content creator Kaylyn, digital content creator Ranen Turner, and creative director and stylist Zoe Dupree. Each of these creators are at the intersection of sports and streetwear and designed their own looks and the overall stylistic design of their portion of the campaign.

Chemistry partnered with Lids to lean into the voice and connection the sports retailer has within the Black community. The agency tapped Atlanta-based photographer and videographer Cam Kirk to help bring this campaign to life. As the founder of Cam Kirk Studios and Collective Gallery, the first-ever record label-style company for photographers, Kirk has turned his passion into a creative community that continuously creates opportunities for others, including paving a way forward for underrepresented communities. He’s photographed and produced work for some of hip-hop's biggest artists, including Megan Thee Stallion, Cardi B, 2 Chainz, Gucci Mane, and more. Kirk brought his collaborative style to working with the featured talent of this campaign on the creative conception and execution.

The campaign, created by a diverse minority-led team, is an example of the work Chemistry is doing with its clients to guide brands towards enhancing cultural connections, behind the scenes and in front of the lens. Chemistry was able to help Lids develop an authentic voice within the Black community by bringing streetwear back to its origins.

This professional campaign titled 'Make Them Look' was published in United States in July, 2022. It was created for the brand: Lids, by ad agency: Chemistry. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 2 years ago.



Alexandra Mason, VP, Marketing
Michael Curmi, Vice President, Marketing
Emily Huffman, Director, Digital and Marketing Operations
Celeste Ballou, Director of Social Media | Lids
Liz Potter, Sr. Marketing Manager
Christi Mehringer, Sr. Marketing Manager


Tim Smith, President
Chris Breen, Chief Creative Officer
Jhadelys Stewart, Associate Account Director
Alexa McGiff, Associate Director of Strategy
Alyssa Hill, Associate Strategist
Lauren Interrante, Associate Director of Project Management
Maggie Lalor, Associate Creative Director
Nelle Thomas, Senior Copywriter
Kenzie Storrier, Jr. Art Director
Stacey Edwards, Jr. Copywriter
Mike Groenewald, Executive Creative Director
Demour Breen, Associate Producer
Renee Royal, VP, Head of Production
Cassandra Alberdeston, Jr. Visual Content Art Director
Mobs Robertson, Sr. Content Art Director

Cam Kirk

Cam Kirk, Photographer
Kyle Bailey, Business Partner
Amanda Jogie, Photo Assistant


Miles Lee, Creative Director
Brian Long, Camera Operator (Interior + Interviews)
Arshanti Williams, Camera Operator (Interior + Interviews)
Gregory Johnson, Steadycam Operator (Exteriors)

Take Care

Kris Rey-Talley, Head of Production
John Condne, Executive Producer
Austen Williams, Line Producer
Tracey Brower, Production Manager
Jabu Brown, 1st AD
Omar Griffin, Locations
Fatiyha Johnson, Wardrobe
Rey Tigner, HMU
Sherilynn Marilyn, HMU


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