The use of mobile phones while driving is the third largest cause of road traffic deaths in Brazil. According to NHTSA (National Highway Traffic Safety Administration - USA), the use of the device increases by 400% the risk of accidents. Rate reaffirmed by the CESVI’s study (Center for Experimentation and Road Safety), which states that looking away to respond a message at 80km/h is comparable to driving for a whole football field extension with eyes closed.
This professional campaign titled 'Emojis' was published in Brazil in August, 2018. It was created for the brand: Agência Nacional de Transportes Terrestres, by ad agency: Fields360. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Fields360, Brasilia, Brazil
Managing Director: Ruskaya Zanini
Chief Creative Officer: Thiago Reis
Art Director: Vitor Fubü
Copywriter: Rafael Paulino
Photographer: Cival Junior
Retoucher: Maxwell Junior
Approval: Alberto Angra