ADVERTISING

Description

The use of mobile phones while driving is the third largest cause of road traffic deaths in Brazil. According to NHTSA (National Highway Traffic Safety Administration - USA), the use of the device increases by 400% the risk of accidents. Rate reaffirmed by the CESVI’s study (Center for Experimentation and Road Safety), which states that looking away to respond a message at 80km/h is comparable to driving for a whole football field extension with eyes closed.

This professional campaign titled 'Emojis' was published in Brazil in August, 2018. It was created for the brand: Agência Nacional de Transportes Terrestres, by ad agency: Fields360. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.

Credits

Advertising Agency: Fields360, Brasilia, Brazil
Managing Director: Ruskaya Zanini
Chief Creative Officer: Thiago Reis
Art Director: Vitor Fubü
Copywriter: Rafael Paulino
Photographer: Cival Junior
Retoucher: Maxwell Junior
Approval: Alberto Angra

Seguros La Vita...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.