Nguyen Vuong, a brand that offers traditional Oriental medicine-based men's grooming products, has launched its hair care line in Vietnam. The aim of the product is to provide a comprehensive solution to men's hair and scalp problems that is suitable for the environment, context, and culture of the East. The hair care products are based on herbal ingredients that are suitable for the scalp health of Asian men.
Excecution : To focus our audience about the unique benefits of Nguyen Vuong's hair care products, we developed a campaign used a mix of omni-channels. From website to ITVC to create commercials and developed brand's website to provide detailed information about the brand. In addition, we used social media platforms to targeted, inspired and engage with users & partnered with influencers also. Thanks to contributors, the brand has been able to establish itself as a trusted and reliable solution for men's hair and scalp problems in Vietnam. We gained more impact from users.
This professional campaign titled 'Elevating the refinement of the Oriental man' was published in Vietnam in February, 2023. It was created for the brand: Nguyên Vương, by ad agency: Knock Knock Saigon. This Digital, Experiential, and Integrated media campaign is related to the Beauty, Health, and Personal Accessories industries and contains 3 media assets. It was submitted 6 months ago by Knock Knock Saigon.
Client: Nguyen Vuong
Agency: Knock Knock Saigon
Production: Knock Knock Studios