INTERMARCHÉ’S DIRECTIONAL BILLBOARDS ALSO TELL YOU WHERE THE COMPETITION IS.
The new Intermarché directional billboards in Portugal point the way to the only supermarket that has a privileged relationship with the region where it is located. Either because the owners (franchisees) are from the region and know each of the local suppliers well, or because the region itself has already adopted Intermarché as its supermarket, the one that has always served them, even before the competition arrived. Intermarché is the only supermarket that can say it is “The Local Supermarket”, wherever it is.
This professional campaign titled 'Directions' was published in Portugal in August, 2023. It was created for the brand: Intermarche, by ad agency: Stream and Tough Guy. This Outdoor medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted 3 months ago by Creative Partner: Miguel Durão of Stream & Tough Guy.
Advertising Agency: Stream and Tough Guy, Lisbon, Portugal
Art Director: Luís Ferreira Borges
Creative Director: Miguel Durão
Managing Director: João Ribeiro
Senior Project Manager: Hugo Pacheco