Description
Rancon Electronics Ltd. has introduced the first-ever story-driven thematic Online Video Commercial (OVC) for its Thoshin Rancon refrigerator, launched as part of the 2025 Eid-ul-Adha (Qurbani) campaign. The narrative centers on the themes of family and festivity, illustrating expressions of love, care, and togetherness that extend from rural communities to urban areas across Bangladesh, and even from overseas. Within this story, the Thoshin Rancon refrigerator emerges as a unifying presence in extended families, symbolizing convenience and reliability in everyday life. The OVC thoughtfully integrates themes such as women’s empowerment, the impact of remittances, and the profound emotional bonds within families, all while highlighting the refrigerator's key features. Given the seasonal rise in refrigerator sales during Eid-ul-Adha in Bangladesh, this campaign aims to celebrate the return of countless family members to their homes and heritage, capturing the essence of reunion and shared joy.
This professional campaign titled 'Eid Campaign 2025 I OVC [Poribarer Asthar Protik]' was published in Bangladesh in June, 2025. It was created for the brand: Toshin Rancon, by ad agency: Rainforest Communications. This 360°, Digital, and Film media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Toshin Rancon Refrigerator Eid Campaign 2025 I OVC [Poribarer Asthar Protik]
Client: Rancon Electronics Ltd.
Brand: Toshin Rancon
Head of Marketing, Rancon Electronics Ltd.: Md. Majharul Islam
Head of Marketing, Rangs eMart: Taskin Hossain
Agency: Rainforest Communications
Chief Executive Officer: Bahlul Ibn Rahman
Chief Creative Officer: Bahlul Ibn Rahman
Director: Niaz Nadvi
Associate Director: Safayatul Kabir
Assistant Director: Azizul Hakim
Cinematographer: Shohag Chowdhury
Line Producer: S. Kabir
Story and Script: Shibli & Shafiqur Rahman Shantanu
Cast: Rasheda Chowdhury, Shaptorshi Rahman, Shama Farjana, Khalid Hasan Rumi & Jarrar Sufian Nehan
Edit: Bony Chowdhury
Color & Grade: H.M. Sohel
Music: Shohag Chakraborty
Sound Studio: Animon Audio
Sound Design: Shohag Hossain
Graphics: Tanvin Rayhan Talha
Art Director: Konok Titu
Art Assistant: Shariful Alam
VO Artist: Deepak Kumar Goswami & Abyan Sabeet
Costume & Styling: In-house
Make-over: Sumon Hossain
Focus Puller: Tanvir
Gaffer: Akher
Behind the Scene: L. Rashed
Production Manager: Shukkur Ali
Production Assistant: Torikul & Nur Alam
