Continuous Threat - Sharks, Continuous Threat - Crocodiles

Agency: Havas


Using bold and dramatic imagery across press, congress posters, online adverts, sales materials and our very own space invaders style educational game, we captured the relentless and considerable threat that relapse poses to multiple myeloma patients. The scenes were created to be deliberately shocking in order to accentuate the sense of foreboding and dread felt by patients and, thus, create empathy from the audience (healthcare professionals). The defensive “weapon” was specifically chosen to give the viewer the impression that while the patient might have a chance to fend off the threat for a time, they will eventually succumb and so raise the question of “could we better equip the patients to fight for longer?”

This professional campaign titled 'Continuous Threat - Sharks, Continuous Threat - Crocodiles' was published in United Kingdom in November, 2017. It was created for the brand: Celgene, by ad agency: Havas. This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted over 5 years ago.


Advertising Agency: Havas Lynx, Manchester, United Kingdom
Creative Director: Paul Kinsella
Art Director: Matthew Crosby
Copywriter: Richard Hague
Illustrator: Taylor James


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