We needed to get young adults in the UK excited about watching non-english content. We know they don’t particularly fancy subtitles and dubbing, so we decided to create an incentive based on something they do love: food. What if watchers realized they can get a taste for different cultures just by watching popular shows from the world's biggest and best streaming platform? That’s where we created Eat This Show: the first-ever way to eat what you’re watching through Netflix. Watchers will have the opportunity to order, taste, and cook the dishes they see in their shows. With a love for food and a love for streaming, there’s nothing like consuming content from around the world.
This student campaign titled 'Eat This Show' was published in United States in May, 2022. It was created for the brand: Netflix, by ad school: The Newhouse School. This Digital, Experiential, and Integrated media campaign is related to the Confectionery, Snacks and Media industries and contains 1 media asset. It was submitted 3 months ago by Student: Allison Scherger of Syracuse University.
Advertising Agency (School): The Newhouse School, Syracuse University
Art Director: Allison Scherger
Copywriter: Ashley Wachtfogel
Instructor: Mel White