Lil' Gutty

Agency: Muhtayzik Hoffer


f'real, the purveyors of on-the-go, blend-it-yourself shakes and smoothies at more than 20k convenience store locations worldwide, launched a new campaign
reaching Gen Zers across the country. Introducing: Lil’ Gutty, the brand’s new puppet mascot that’s helping c-store customers make satisfying snack decisions. Muhtayzik Hoffer partnered with James Kemp, a puppet builder who has developed countless puppets for brands, entertainment, even for the iconic puppet musical comedy, Avenue Q. The c-store environment is a competitive space for snack and CPG brands, all fighting for attention. This work is intended to shine a light on the difficulty in decision-making among those aisles and provide an easy - and tasty - solution.

This professional campaign titled 'Lil' Gutty' was published in United States in May, 2022. It was created for the brand: f'real, by ad agency: Muhtayzik Hoffer. This Digital and Film media campaign is related to the Food industry and contains 4 media assets. It was submitted over 1 year ago.


Brand: The f'real team

Agency: M/H
- ECD, Partner: Joel Kaplan,
- Sr. Art Director: Greggy Adriano
- Copywriter: Johann Lopez
- Creative Director: Allen Yu
- Associate Creative Director: Ali Sooudi
- Head of Production, Associate Partner: Tanya LeSieur
- Executive Producer: Nikki Sikes
- Head of Business Affairs: Cara Orlowski
- Director of Client Services: Krista Osol
- Account Director: Julia Denevi
- Chief Strategy Officer, Associate Partner: Brendan Robertson
- Associate Director of Social Strategy: Joey Zolfaghari
- Senior Strategist: Angie Luchini
- Director of Analytics: Jiho Chung
- Analytic Strategist: Leena Annamraju

Production & Post: Goat Island Studios
- Director & Editor: Jeremiah Mayhew
- Head of Production: Tanya LeSieur
- Line Producer: Michelle Powers
- 1st AD: Adam Hein
- Director of Photography: Jerome Stolly
- Puppet creator: James Kemp, James Kemp Puppets
- Sr. Post Producer: Lauren Gould
- Animator: Ijah Garfield

VFX House: Frame 48
- Executive Producer: Julian Connor

Color Grade: Company3
- Colorist: Bryan Smaller

- Sound Design & Audio Mix: Kevin Pooler, LP24 Audio
- ADR Recording Engineer: Chris Konovaliv, Audiolux

- Puppeteer: Chris Morrell
- Lil’ Gutty VO: AJ Beckles
- Role of "Jeff": Ryan Robert Garcia
- OCP Casting: Gregg Cohen
- VO Casting: Carrie Faverty, Heard City NY


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