Description
This Dussehra, Tata Motors presents Chariots of Culture, a cinematic tribute to Karnataka’s vibrant traditions and festive spirit.
Across the state, every celebration is a moving tapestry of heritage. From Mangalore to Bangalore, Tata Motors’ diverse range of vehicles carries not just families, but legacies, turning every drive into a true chariot of culture.
Leveraging the power of AI, the film reimagines visuals that blend technology and tradition and Tata Motors vehicles become moving symbols of celebration, from Yakshagana’s splendour in Mangalore to the soulful devotion of Saddarinda Mutt in Hubli.
The film was shared across Karnataka dealerships and shared with local clients to keep the story deeply rooted in the region’s spirit.
This professional campaign titled 'Dussehera - Tata Motors' was published in India in October, 2025. It was created for the brand: Tata Motors, by ad agency: Isobar a Dentsu Creative Company. This Digital medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client Credits: Pooja Asar, Ojas Bagal, Aditi Khare, Dhruva Vashishtha, Mehak Mewawalla
Agency Credits:
Account Management team: Sonia Sharda, Sandip Vazirani, Nikhil Sharma, Ravi Karkhur, Leconte Da Costa, Gourav Das
Creative team: Sahil Chauhan, Madhukar Pawar, Shweta Prabhu, Ninad Kadam, Niranjan Vast, Mihir Shah, Lijo Pathilchira, Chirag Mehta, Menaka Puri, Samika Lala.
