Giving safety a sweet touch, Tata Motors' brand PUNCH - the 5-star safety rated SUV took a playful twist this World Chocolate Day.
To bring together the world of chocolate with the safety and sweetness of Tata PUNCH, they ambush creatives that put forth their simple yet catchy idea - to leverage popular bylines of chocolate brands and strike a chord with the chocolate and automotive enthusiasts alike.
Highlighting Tata PUNCH in a unique and relatable way, they displayed the SUV as an embodiment of sweetness and safety. All in all, it was a seamless fusion of the mouth-melting chocolates and the assurance of 5-star safety, throwing light on the message -
Sweetest PUNCH. Safest PUNCH. Tata PUNCH.
Emphasizing the delightful driving sweetness that comes with the TATA PUNCH, Tata Motors' did well in giving the audience an eye-catchy piece of content, bring smiles to faces, and create a memorable recall value between the TATA PUNCH and World Chocolate Day.
This professional campaign titled 'World Chocolate Day' was published in India in July, 2023. It was created for the brand: Tata Motors, by ad agencies: Dentsu Creative and WATConsult. This Digital medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 3 months ago.
Advertising Agency: Dentsu Creative (WATConsult), Mumbai, India
Sr. Manager - Account Management: Karan Jain
Senior Creative Desginer: Ramith Shetty
Copywriter: Nidhi Punwani
Digital Marketing Executive: Junaid Agwan
Associate Account Manager: Athar Shastikar
Associate Group Head - Art: Ninad Kadam
Creative Director: Shweta Prabhu
Sr. Manager - Account Management: Ravi Karkhur
Group Head - Account Management: Nikhil Sharma
Director - Account Management: Sandip Vazirani
Vice President - Business (West): Sonia Sharda
Managing Partner: Manika Juneja
President: Sahil Shah