Tata Motors


Agencies: Dentsu Creative WATConsult


In a world where safety is paramount, DENTSU CREATIVE India, launched its latest campaign for Tata Motors' brand PUNCH to redefine safety with a peculiar yet witty twist. Going beyond mere conventional education to entertain the audience, they curated a 3-film series emphasizing the brand's core values of ‘absolute safety, strong build quality, and reliability’, and injecting humor and unpredictability in every frame.

Immersing the audience in the ‘feeling of safety’, these films follow the journeys of three Tata PUNCH owners, showcasing how the SUV's 5-Star Safety Rating empowers them to express themselves freely, disregarding the potential #SafetyKeSideEffects. As the film unfolds, the viewers find themselves at a loss of words and grinning from ear to ear!

With Tata PUNCH, safety is more than just a feature. It is an experience. Shedding light on this aspect, Tata Motors' light-hearted approach to showcasing its safety left the audience delighted and wanting for more.

This professional campaign titled '#SafetyKeSideEffects' was published in India in July, 2023. It was created for the brand: Tata Motors, by ad agencies: Dentsu Creative and WATConsult. This Digital medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 2 months ago.


Advertising Agency: Dentsu Creative (WATConsult), Mumbai, India
Executive - Account Management: Junaid Agwan & Jay Chugh
Associate Manager - Account Management: Athar Shastikar
Senior Manager - Account Management: Karan Jain & Ravi Karkhur
Group Head - Account Management: Nikhil Sharma
Director - Account Management: Sandip Vazirani
Vice President - Business: Sonia Sharda
Lead Creative Strategist: Anubhav Ambastha
Group Executive Creative Director: Sahil Siddiqui
Managing Partner: Manika Juneja
President - Sahil Shah
Production House :- ILLUSIONIST FILMS
Director: Siddharth Agnihotri
Producer: Pooja Agnihotri
DOP: Anurag Solanki
Line Producer: Vivek Johar
Offline Editor: Amrit Malkani
Grading Artist: Avinash Shukla
Online Artist: Shailendra Sharma


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