Getaway Car

Ford is launching Getaway Car, a new creator-led, social-first campaign for its Capri model, developed with global social media agency Born Social. The pan-European push aims to build cultural momentum for the brand, positioning it as a car for a new generation and extending its ‘summer of mischief’ narrative.

The campaign positions the Ford Capri as the ultimate “getaway service” – a playful antidote to awkward social moments – while strengthening Ford’s European brand relevance through creator-led storytelling. It is designed to drive awareness and desirability of the Capri in new markets, build sustained visibility through creator-led amplification, and ensure the Capri is seen by young millennial audiences as aspirational and playful.

The work taps into a simple cultural truth: people are increasingly fatigued by forced social moments. By positioning the Capri as an escape vehicle, the tongue-in-cheek campaign delivers humour, relatability and mischief while embedding the car into everyday culture. The idea comes to life through a multi-phase rollout. In the launch phase, guerrilla-style “ads” for the Capri Getaway Service appeared via flyers, WhatsApp pings and surprise airdrops. In the next phase, creators across Europe showcased the service in action, escaping scenarios unique to their markets – from family gatherings in Italy to after-work drinks in Germany and gender reveal parties in Spain.

A hero film directed by Rob Davies at Craft Films, launching today, brings the creators together, appearing as both themselves and as getaway drivers. Shot in a deliberately lo-fi, POV style unusual for Ford, the film employs a retro 70s “mini-cab” visual identity tied to the Capri’s signature yellow, balanced with neutral sets for cross-market appeal. The hero scenes are filmed multiple times with the local creators to produce truly relevant market specific assets.

Talent casting was central to the campaign. Born Social leaned on its network of existing Capri ambassadors alongside new creators chosen for their mischief, relatability and cultural relevance. Each creator co-created their scenario to ensure resonance with their audience: from UK-based @gabrielseyi to France’s @ceciliamk and Spain’s @jorgeramonweb, with additional talent in Germany and Italy.