A 4 days Dune experience in Abasto Shopping, Buenos Aires. Hundred of participants devoured by the giant sand worm.
More than 200 customized videos were made with almost 300 participants who were devoured by one of the greatest dangers that inhabit the deserts of the planet Arrakis: the giant sand worms. The users made their videos by standing in the center of our video capture system, looking up and acting for 5 seconds as if the sand worm was going to devour them.
This professional campaign titled 'Dune Experience Argentina' was published in Argentina in October, 2021. It was created for the brands: Dune and Warner Bros. Pictures, by ad agency: 5SEIS. This Outdoor medium campaign is related to the Media and Movies industries and contains 1 media asset. It was submitted over 1 year ago by Director: Gabriel Aufgang of 5SEIS.
Advertising Agency: 5SEIS, Buenos Aires, Argentina