Dude Diligence

Agency: anr+1


Gender equal companies are usually more profitable. Still most Swedish companies have more men than women in leadership roles. Vinge, one of largest business law firms in the Nordics, wants to do something about this. Last year the Swedish law firm helped clients with mergers and acquisitions worth 52 billion EUR. In this process they inspect all legal matters and assets of the company that their clients are buying or doing a merger with. It’s called due diligence.

Together with the Swedish creative agency anr+1 they created an addition to this process called Dude Diligence – a look at the gender balance in the board, the senior management team and in other key roles of the organization.

This professional campaign titled 'Dude Diligence' was published in Sweden in May, 2022. It was created for the brand: Vinge, by ad agency: anr+1. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising agency: anr+1
Art director: Viktor Bergabo
Copywriter: Hampus Mattsson
Creative director: Andreas Lönn
Account managers: Nina Rosqvist, Maria Fager
Strategy director: Anna Celay
Graphic designer: Annica Lundqvist
Motion designer: Tilda Lindblom
PA/PR: Hans Gesteby Vindeland

Client: Vinge
Kristian Sjöholm, Head of marketing and communications
My Wingborg-Borin, Project manager Dude Diligence
Anders Klereborg, Senior project manager Market and Brand


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