Yapı Kredi is the first bank in Europe to implement retina ID login technology to it's banking app. Our brief was to illustrate the main benefit of that technology and get more consumers to use it as a login option.
People are bad at remembering their own passwords and get frustrated every time they fail at logging in. We used that insight to illustrate the ease of using retina ID.
This professional campaign titled 'Drummer Rabbit' was published in Turkey in June, 2018. It was created for the brand: Yapı Kredi, by ad agency: Punch. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Punch, Istanbul, Turkey
Agency Team: Ali Musa Paça, Mert Şentürk, Koray Öztürk, Aslı Filis, Mehmet Güven
Production Company: Kraken
Music: Jingle House