Don't Leave It on Seen| 14 February Valentine's Day Campaign

During the flirting stage, individuals commonly experience a range of concerns, from making the first move to questioning the pace of the relationship's progress. This often results in the use of familiar flirting message templates. One of the greatest fears at this stage is that the message will go unanswered, leaving the sender on 'seen.'
This is similar to how many people ignore communications about sustainability.

On Valentine's Day, February 14th, Yapı Kredi, a Turkish bank, launched a service called Yapı Kredi Step under the theme of smart shopping. The service offers eco-friendly and sustainable solutions to customers in exchange for their purchases. Yapı Kredi collaborated with its digital agency, Glamly, to create a creative advertisement and a series of social media content.

During this period, when couples often exchange gifts, our aim was to ensure the continuation of our relationship with endangered species. The 'Don't Leave It on Seen' initiative sought to draw attention to endangered animal species using flirtatious clichés often used during the flirting stage, thereby highlighting the future of these animals.