ADVERTISING

Yapı Kredi

Augmented Structures v1.1 / Acoustic Formations

Agency: We Dream

Description

Architecture and (Media) Design are art forms that exist independently from one another. Over the last few years they have been growing together. They are entering into symbiotic dependencies and stimulations. Against the background of the information technologies, architecture has gained a new reality. No longer are objects or processes the constituting elements of a building. Now they are described as technical networks of communicating nodes, which balance themselves in contrived patterns. "Augmented Structures v1.1 : Acoustic Formations/Istiklal Street" is an augmented structure, an installation by Refik Anadol and Alper Derinboğaz which is created through the use of innovative parametric architecture and audiovisual techniques. The projects deals with a new mediated space: How to translate the logic of media into architecture? In this first experiment field recordings of Istiklal Street will be transformed in to parametric architectural structure. The recordings were made by Kerim Karaoglu who also used these recordings to create an electro-acoustical composition. The project seeks interactions between space, sound, visual and light. A similar connection between architecture and media has been experienced in Philips Pavilion of Le Courbusier in 1958. Beyond being an artwork this installation is an urban experience. The scale of surface, 2000sqm, and the dominance of the location will definitely take place in collective memory of İstiklal Street visitors. There will be an exhibition opening on 20th of September at 19:30 in relation to this façade installation which showcases experiments of architecture- sound - visual correlations of Refik Anadol and Alper Derinbogaz. During the night visual performance will be projected on the structure which will be accompanied with a generatively designed contemporary aesthetic visuals consisting of input data from the recordings and their transformed versions synchronized to the movement of graphics re-shaping and transforming the structure on which they are projected. The structure in turn influences and transforms the projections as well.
Architect: C.Alper Derinbogaz

This professional campaign titled 'Augmented Structures v1.1 / Acoustic Formations' was published in Turkey in September, 2011. It was created for the brand: Yapı Kredi, by ad agency: We Dream. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: We Dream, Istanbul, Turkey
Creative Director: Refik Anadol

The Capital Tra...

ADVERTISING

iStock Signature

View Of Woman Using Atm At Yapı ...

Artist: istanbulimage

iStock Signature

People seen in front of Yapı Kre...

Artist: istanbulimage

iStock Signature

View Of Woman Using Atm At Yapı ...

Artist: istanbulimage

iStock Signature

View Of Woman Using Atm At Yapı ...

Artist: istanbulimage

iStock Signature

People seen in front of Yapı Kre...

Artist: istanbulimage

iStock Signature

Man seen in front of Yapı Kredi ...

Artist: istanbulimage

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.