Description
Everyone had their first musical instrument: the BIC pen. The most democratic artistic tool of all time. The goat from school to studio. We’re reimagining this generational feeling in the Bic Box, a 4-Color BIC that turns into a portable drum machine. Just tap it on any surface and music happens. A collection of four models for different musical genres, launched within the internet and street cultural phenomenon: the freestyle rap battles.
This student campaign titled 'DROP THE BIC' was published in Brazil in August, 2025. It was created for the brand: BIC, by ad school: Miami Ad School Brasil. This Audio, Design, and Experiential media campaign is related to the Electronics, Technology and Music industries and contains 8 media assets. It was submitted 18 days ago by Art Director: Manoel D'Alessio.
Credits
Advertising Agency (School): Miami Ad School, São Paulo, Brazil
Art Director: Manoel D'Alessio
Copywriter: Luca Tomioshi
Teacher: Douglas Reis
Teacher: Filipe Sanches
