LIC Pension Fund | Roshan Rahe Aapka Kal
Description
Every Diwali, we light up our homes — but what truly shines is our spirit of preparation. The cleaning, decorating, cooking and gifting - each small act is a silent promise for a brighter tomorrow.
Indians resonate deeply with this belief. They understand that the glow of tomorrow is built on the efforts of today.
With “Roshan Rahe Aapka Kal,” we tapped into this timeless truth — blending the warmth of Diwali with a forward-looking message of hope and continuity. To bring this emotion alive, we turned to technology — using AI to compose a piece of music that felt deeply human. The melody was designed to evolve like Diwali itself — starting with quiet anticipation, building with warmth and rhythm, and culminating in a powerful crescendo of hope.
These AI-generated score & visuals became the heartbeat of the campaign — beautifully inspiring, modern yet rooted in emotion. It elevated the visuals, turning every frame into a feeling — of homes glowing, families celebrating and futures looking brighter.
This professional campaign titled 'Roshan Rahe Aapka Kal' was published in India in October, 2025. It was created for the brand: LIC Pension Fund, by ad agency: Auburn Digital Solutions. This Content and Film media campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Agency: Auburn Digital Solutions
Associate Creative Director: Santosh Jekate
Concept: Karishma Manvi
Copywriter / Ideation: Abhinav Jha
Video Creator / Visualization: Harshraj Bhabal
